EISA Camera Innovation 2019-2020
Fujifilm GFX100
With the GFX100, Fujifilm has made a 100-megapixel medium format camera that does not suffer from the restraints usually associated with large-sensor, high-resolution systems. As the first camera of this type with in-body image stabilisation, it can be used for handheld shooting under a much wider range of conditions. The spring-mounted shutter mechanism is isolated from the sensor, minimising the risk of shutter vibration affecting the sharpness. The GFX100 is also the first medium format camera to offer on-sensor phase detection, which results in much faster autofocus. What’s more, it’s the first medium format camera to shoot 4K video with no field-of-view crop.
EISA Lens Innovation 2019-2020
Canon RF 28-70mm F2L USM
The Canon RF 28-70mm F2L USM is the first standard zoom lens for full-frame mirrorless cameras to maintain a constant aperture of f/2 throughout its entire focal length range. This allows photographers to limit depth of field to a degree previously only possible with prime lenses, and allows faster shutter speeds in low-light conditions. The image quality and sharpness are excellent throughout the zoom range, while the USM motor provides fast and reliable autofocus. The lens is a spectacular demonstration of what can be achieved with the EOS R mount.
EISA Photo Innovation 2019-2020
Sony Real-time Eye AF
Sony’s latest real-time autofocus algorithms are a game-changer. The enhanced Real-time Eye AF focuses precisely on a person’s eyes – or even on a pet’s with the Real-time Animal Eye AF function. In continuous autofocus mode, Real-time Eye AF maintains focus on a moving subject even when part of their face is temporarily obscured or turned away from the camera. The AI-driven improvements also provide accurate and reliable tracking for moving subjects. The Real-time Tracking system recognises the whole body, and the focus area will seamlessly change between the face and the eyes. This means sports photographers can reliably track unpredictable movements, trusting the AF system to get every shot in focus.
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